Hardee's needed a brand book that truly captured the company's guiding principles of hard work and handmade goodness. So we took that as far as sanity would allow... and a little bit past it too. The book took home a pencil from D&AD.

Client: Hardee's
Agency: Arnold Worldwide
Chief Creative Officer: Icaro Doria
Executive Creative Director: James Bray
Creative Directors: Justin Galvin / Sam Mullins / Guilherme Luscura / Lucas Casão
Copywriters: Justin Galvin / Patrick Franklin
Art Directors: Guilherme Luscura / Brunno Cortez